Our Family Brands
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HealthyIdeas Sharing Bags
SnackIdeas Sharing Bags
DeliciousIdeas Sharing Bags

About Us

Clive, Jan & Jonathan Potter started Sweet Ideas in 1991, selling confectionery and snacks to local independents in Cambridgeshire. They launched their own confectionery branded packs in 1994. The ‘A Team’ were joined by Emma Potter (now Smith) in 1994, making it a complete family affair! As they were growing and growing, they needed someone to help get the abundance of orders out to customers so they enlisted the help of ‘Uncle Keith’ (yes we all call him that even though he’s not our Uncle)

Last year, Manasty Packing Ltd achieved a BRC accreditation to AA standard and invested in a new packing line taking capacity to 500,000 packs per week. (Yes, there is no stopping them now!) They were also awarded a new business grant from Eastern Agri Tech!

Our most popular brand of ‘Healthyideas’ / ‘Deliciousideas’ / ‘Snackideas’ hanging bags sold an astounding 5 million packs in 2016 and our client base reaches 5000 across the UK & Ireland.

Moving things into 2017, we launched a brand new range called #SNACKBOOST – one of our proudest achievements to date! A fantastic new impulse range and a perfect enhancement to the snacking category. The range boasts many benefits including; CQUIN Compliant, Gluten free, Vegan & Veggie friendly, Sugar free sweets, GBS Compliant, Ideal for vending (and that’s not even all of them!) To see all the exciting flavours, click here.

About Us

Private Label Packing

Manasty Packing are contract packers to BRC AA Grade Standard and are part of the Deliciousideas Food Group.
We are able to pack 500,000 packs per week in a variety of different formats. We pack dry food products such as confectionery, snacking lines and cereal.Read More
Our Brand Partners
    9 Bar BURTS Crisps Cofresh Eat Natural Eat Real Food Doctor Highland Shortbread Jakemans KIND KINGS Jerky Metcalfes Nakd Penn State Pretzels Perkier Sesame Snaps Tregroes Waffles TREK Urban Fresh Wholebake